Around 96 million people in the U.S. closely observed, fed, or photographed birds; visited public parks to view birds; or maintained plantings and natural areas virtually the home for the goody of birds in 2022. That’s increasingly than 35% of the nation’s population weather-beaten 16 and over.

The eye-popping figures come from the latest Survey of Fishing, Hunting, and Wildlife-Associated Recreation conducted by the U.S. Fish and Wildlife Service. The unscientific total number of birdwatchers is increasingly than double the icon cited in the previous USFWS survey, conducted in 2016.

The report authors circumspection that survey numbers from 2016 and 2022 are not directly comparable, due to a transpiration in methodology for the data collection. But the new survey results were released tween trending social media peep and newspaper headlines that reflect a worldwide birding tattoo in the years since the Covid-19 outbreak in 2020. Cornell Lab of Ornithology participatory-science programs, like the Merlin Bird ID app and eBird, moreover reflect the heightened interest in avian affairs. For example, as of March 2023 there were increasingly than 1.5 million zippy Merlin users in the U.S., a fivefold increase from the 300,000 Merlin users in March 2020. Likewise, eBird monthly checklist submissions have doubled, from 600,000 checklists in March 2020 to 1.3 million by May 2023.

The USFWS survey moreover shows that birding is big business. Increasingly than six out of every 10 dollars spent in 2022 on wildlife-related recreation (which moreover includes hunting and fishing) came from wildlife watching, with birds cited as the greatest focus for wildlife watchers. Altogether, wildlife watchers spent increasingly than $250 billion last year to engage in their hobby—including increasingly than $24 billion on equipment such as binoculars, cameras, and bird food—for an stereotype of $2,188 per person.

Sometimes that spending can add up just by virtue of a single rare bird. A 2023 study published in the periodical People and Nature documented that when a Steller’s Sea-Eagle showed up on the New England tailspin in the winter of 2021–22, eager birders pumped increasingly than $750,000 into the economies of Maine and Massachusetts.

Amanda Rodewald, senior director of the Center for Avian Population Studies at the Cornell Lab, says the report is an important source of information to share with elected officials and shows just how many of their constituents superintendency well-nigh the environment and conservation.

“It moreover underscores how wildlife, expressly birds… are economic engines that sustain local, regional, and national economies,” says Rodewald. “Because so many birds are migratory… revenue [from wildlife-related recreation] in a given state may be linked to healthy environments elsewhere. For instance, ducks from the Prairie Pothole region fly to Arkansas, where hunters might pay to harvest them, or birders might travel and spend money to watch them.”